A hypothetical rebrand of WIRES, Australia's largest wildlife rescue organisation.
A hypothetical rebrand of WIRES, Australia's largest wildlife rescue organisation.
The Concept
WIRES (Wildlife Information, Rescue and Education Service) is committed to rescuing and rehabilitating Australian wildlife. An organisation with such an important purpose deserves an equally impactful identity.
The Concept
WIRES (Wildlife Information, Rescue and Education Service) is committed to rescuing and rehabilitating Australian wildlife. An organisation with such an important purpose deserves an equally impactful identity.
The Identity
The refreshed identity uses vibrant colours, clean typography and an impactful hierarchy to modernise the organisation.
The Identity
The refreshed identity uses vibrant colours, clean typography and an impactful hierarchy to modernise the organisation.
Hi, I'm Lauren, a Melbourne-based brand designer using striking shape language to build distinctive brand identities.
The logo heroes WIRES' signature echidna icon, but refreshes it's shapes and typography for a sleeker appearance.
The logo heroes WIRES' signature echidna icon, but refreshes it's shapes and typography for a sleeker appearance.
Taken from a heading on WIRES' former website, the new brand slogan 'Creating a Wilder Future' speaks to WIRES’ core mission of creating a sustainable future for native wildlife. It is essential for WIRES' messaging to be both consistent and faithful to their mission.
Taken from a heading on WIRES' former website, the new brand slogan 'Creating a Wilder Future' speaks to WIRES’ core mission of creating a sustainable future for native wildlife. It is essential for WIRES' messaging to be both consistent and faithful to their mission.
The Campaign
The campaign repositions WIRES as a leader in wildlife rescue and a catalyst for sustainable change.
Guided by an educational, captivating, and active tone of voice, the campaign transforms WIRES from a reactive rescue service into a proactive movement for habitat restoration and community action.
The Campaign
The campaign repositions WIRES as a leader in wildlife rescue and a catalyst for sustainable change.
Guided by an educational, captivating, and active tone of voice, the campaign transforms WIRES from a reactive rescue service into a proactive movement for habitat restoration and community action.
Hi, I'm Lauren, a Melbourne-based brand designer using striking shape language to build distinctive brand identities.
Hi, I'm Lauren, a Melbourne-based brand designer using striking shape language to build distinctive brand identities.
Hi, I'm Lauren, a Melbourne-based brand designer using striking shape language to build distinctive brand identities.
Hi, I'm Lauren, a Melbourne-based brand designer using striking shape language to build distinctive brand identities.
Hi, I'm Lauren, a Melbourne-based brand designer using striking shape language to build distinctive brand identities.
Hi, I'm Lauren, a Melbourne-based brand designer using striking shape language to build distinctive brand identities.
Hi, I'm Lauren, a Melbourne-based brand designer using striking shape language to build distinctive brand identities.
This campaign gives a legacy Australian brand the modern edge it needs to inspire, educate, and mobilize the next generation of wildlife protectors.
This campaign gives a legacy Australian brand the modern edge it needs to inspire, educate, and mobilize the next generation of wildlife protectors.
