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Interwoven is a hypothetical RMIT program, where students participate in craft workshops lead by local artists.

At the intersection of craft and community, Interwoven encourages students to find joy in the simplicity of making.

Interwoven is a hypothetical RMIT program, where students participate in craft workshops lead by local artists.

At the intersection of craft and community, Interwoven encourages students to find joy in the simplicity of making.

The Concept

RMIT’s Old Melbourne Gaol Courtyards are largely desolate despite being a prime city location - adjacent to RMIT’s busy student hub, Bowen Lane. Interwoven is a proposed student program intended to enliven the under-utilised courtyards and encourage creativity through craft workshops.

The Concept

RMIT’s Old Melbourne Gaol Courtyards are largely desolate despite being a prime city location - adjacent to RMIT’s busy student hub, Bowen Lane. Interwoven is a proposed student program intended to enliven the under-utilised courtyards and encourage creativity through craft workshops.

Hi, I'm Lauren, a Melbourne-based brand designer using striking shape language to build distinctive brand identities.

The Material Library is an textural archive of raw materials, intended be explored by touched, felt and explored by hand. A textural, sensory experience that inspires creativity and sparks curiosity. It is open at all times, with materials being fixed to their plinths.

Rotating Workshops explore the materials previewed in the Material Library. These hands-on craft sessions are guided by practicing artists from CRAFT Victoria. Sessions take place every week and require no experience.

The Identity

Interwoven’s identity has been designed with tactility in mind. Earthy colours and organic shapes reflect the human nature of craft.

The Identity

Interwoven’s identity has been designed with tactility in mind. Earthy colours and organic shapes reflect the human nature of craft.

Hi, I'm Lauren, a Melbourne-based brand designer using striking shape language to build distinctive brand identities.

Interwoven’s logo uses interlocking letterforms and a rhythmic layout to mirror the physical process of weaving. The tagline challenges students to rethink the creative process, refocusing on the strength of raw materials and the impact of intentional, simple design.

Interwoven’s logo uses interlocking letterforms and a rhythmic layout to mirror the physical process of weaving. The tagline challenges students to rethink the creative process, refocusing on the strength of raw materials and the impact of intentional, simple design.

The Campaign

The campaign utilises an integrated Instagram info-hub for session updates alongside a physical way finding system.

The Campaign

The campaign utilises an integrated Instagram info-hub for session updates alongside a physical way finding system.

Hi, I'm Lauren, a Melbourne-based brand designer using striking shape language to build distinctive brand identities.

A small card given to students to promote the weekly artist's workshop.

Hi, I'm Lauren, a Melbourne-based brand designer using striking shape language to build distinctive brand identities.

Posters and signage imposed on a photo taken outside the Old Melbourne Gaol Courtyards.

Consistent maps, posters, and flyers displayed across RMIT’s city campus create a seamless transition from social media browsing to navigating the workshop site.

Consistent maps, posters, and flyers displayed across RMIT’s city campus create a seamless transition from social media browsing to navigating the workshop site.

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