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ABOUT ME

TamoJunto is a conceptual handheld gaming console designed for Brazilian gamers, and backed by Nokia.

TamoJunto is a conceptual handheld gaming console designed for Brazilian gamers, and backed by Nokia.

The Concept

TamoJunto explores a cross-cultural regional relaunch of Nokia in Brazil through the vehicle of a handheld gaming console.

The project carries forward Nokia’s historic reputation for affordable, durable and tactile hardware into a new market.

The Concept

TamoJunto explores a cross-cultural regional relaunch of Nokia in Brazil through the vehicle of a handheld gaming console.

The project carries forward Nokia’s historic reputation for affordable, durable and tactile hardware into a new market.

Hi, I'm Lauren, a Melbourne-based brand designer using striking shape language to build distinctive brand identities.

Although Brazil possesses a massive gaming community, it currently lacks an accessible, dedicated console, forcing many consumers to rely on standard mobile gaming.

Although Brazil possesses a massive gaming community, it currently lacks an accessible, dedicated console, forcing many consumers to rely on standard mobile gaming.

The TamoJunto handheld console directly fills this gap in Brazil's market, offering a dedicated, on-the-go gaming experience.

The TamoJunto handheld console directly fills this gap in Brazil's market, offering a dedicated, on-the-go gaming experience.

The Identity

The identity uses a high-energy palette of fluro green and bright Brazilian colours to stand out against standard mobile interfaces.

By pairing pixelated fonts with loud, all-caps typography, the branding captures a retro-gaming aesthetic, authentic to Nokia and Brazil.

The Identity

The identity uses a high-energy palette of fluro green and bright Brazilian colours to stand out against standard mobile interfaces.

By pairing pixelated fonts with loud, all-caps typography, the branding captures a retro-gaming aesthetic, authentic to Nokia and Brazil.

Hi, I'm Lauren, a Melbourne-based brand designer using striking shape language to build distinctive brand identities.

Hi, I'm Lauren, a Melbourne-based brand designer using striking shape language to build distinctive brand identities.

The Campaign

Nokia’s relaunch campaign aims to position TamoJunto's tactile controls as superior to mobile phone gaming.

The campaign is anchored by hero message 'Ditch the phone, Own the game'.

The Campaign

Nokia’s relaunch campaign aims to position TamoJunto's tactile controls as superior to mobile phone gaming.

The campaign is anchored by hero message 'Ditch the phone, Own the game'.

Hi, I'm Lauren, a Melbourne-based brand designer using striking shape language to build distinctive brand identities.

Hi, I'm Lauren, a Melbourne-based brand designer using striking shape language to build distinctive brand identities.

Hi, I'm Lauren, a Melbourne-based brand designer using striking shape language to build distinctive brand identities.

Hi, I'm Lauren, a Melbourne-based brand designer using striking shape language to build distinctive brand identities.

Hi, I'm Lauren, a Melbourne-based brand designer using striking shape language to build distinctive brand identities.

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