WORK

ABOUT ME

Ginger+ is a supplement rooted in the medicinal power of raw ginger, designed to feel high-octane, motivating and fresh.

Ginger+ is a supplement rooted in the medicinal power of raw ginger, designed to feel high-octane, motivating and fresh.

The Concept

Ginger+ moves away from the clinical, minimalist style that dominates the supplement industry today.

The Concept

Ginger+ moves away from the clinical, minimalist style that dominates the supplement industry today.

Hi, I'm Lauren, a Melbourne-based brand designer using striking shape language to build distinctive brand identities.

The Identity

The identity utilizes striking shapes and a high-contrast palette of energetic yellows and vibrant reds to mirror the natural heat of ginger.

By replacing sterile layouts with playful typography and sharp geometric forms, the branding reflects the potent, raw nature of the product.

The Identity

The identity utilizes striking shapes and a high-contrast palette of energetic yellows and vibrant reds to mirror the natural heat of ginger.

By replacing sterile layouts with playful typography and sharp geometric forms, the branding reflects the potent, raw nature of the product.

The Campaign

Pairing high-contrast graphics with bold ginger motifs transforms a daily health routine into a source of motivation.

The Campaign

Pairing high-contrast graphics with bold ginger motifs transforms a daily health routine into a source of motivation.

Hi, I'm Lauren, a Melbourne-based brand designer using striking shape language to build distinctive brand identities.

Hi, I'm Lauren, a Melbourne-based brand designer using striking shape language to build distinctive brand identities.

Hi, I'm Lauren, a Melbourne-based brand designer using striking shape language to build distinctive brand identities.

NEXT WORK